Partners

Tourocity is inviting independent tour operators to list distinctive New York City experiences alongside our NYPD-guided Mafia, true-crime, Grand Central, and 9/11 Memorial tours. The goal is a curated local marketplace — quality over a giant catalog — so travelers can book more of the city in one trusted place.

Partner Sign Up

Who we are looking for

We are especially interested in operators who already run memorable, well-reviewed NYC experiences that complement ours — food, architecture, neighborhoods, harbor, film locations, parks, and other specialist walks. You should be the business that actually operates the tour, with the legal right to sell it.

This page is an invitation to apply. Submitting an application is not an approval, a contract, or a listing.

How partnering works

  1. Tell us about your company and tours on the Partner Sign Up form.
  2. We review your application, credentials, and tour details.
  3. If it is a fit, we discuss commercial terms in writing — including any commission or net rate, which are to be discussed and agreed before anything goes live.
  4. Approved tours can appear on Tourocity.com. Where we can connect booking systems, guests may book on our site with live availability. Until a connection is in place, we will agree a clear booking method with you, which may start as a confirmed request rather than instant checkout.

What we ask operators to have ready

  • A legally operating business and a named contact who can sign an agreement.
  • License or insurance details, if you have them — optional to share when you apply. New York City has a sightseeing guide license; Tourocity does not require it to apply or to partner.
  • Accurate tour descriptions, inclusions and exclusions, meeting points, duration, group size, languages, age or accessibility notes, and cancellation terms.
  • Photos and other content you have the right to use.
  • The booking system you use today, if any (for example Ventrata, FareHarbor, or Bókun).

Commercial terms

Commission, payout timing, cancellations, and related terms are to be discussed and set in a written operator agreement before a tour is listed. We do not publish a standard rate on this page because each partnership is agreed individually. Tourocity does not make bookings or collect payment for your tours until those terms are signed and the listing is approved.

Questions

If you would rather email us first, write to tours@policetours.com.

Partner Sign Up